Using Alt Text to Make Images Accessible

We’re committed to making digital content accessible to as many people as possible at Liverpool John Moores University. This article is one in a series of accessibility tips to help you improve the digital environment for everyone. We would like you to adopt these tips as part of your practice.  

There are some simple steps you can take in Word documents or web pages like those in Canvas to make your content accessible. 

People with visual impairments sometimes use screen reader software to read your document or webpage out loud. Screen readers have no way of understanding an image without you telling it what it contains. This is where the Alternative Text or Alt Text field can help. Screen readers read out text in the ‘Alt Text’ field allowing users to understand the purpose of the image. If the image contains important information for the reader you need to ensure that you include this information in the Alt Text field. You can create Alt Text for shapes, pictures, charts, SmartArt graphics, or other objects.

Further Reading

Faq Items

Applying ALT text in Canvas

Applying Alt Text in Word

Effective Alt Text