BA (Hons) Marketing

This module enables you to develop the skills necessary to be effective learners at university, and to apply academic and digital skills in the context of your academic studies. You will also be introduced to aspects of career management.

This module enables you to understand the underlying principles of marketing, including the range of specific marketing activities and their influence on organisations.

This module enables you to design and fundamentally analyse business market research data in order to understand how it influences business and marketing decisions.

This module enables you to understand the fundamentals of consumer behaviour, including the importance that both external and internal factors have on attitude and behaviour.

This module will develop your understanding of branding and of how brands add value. You will apply a wide range of industry materials to a number of academic branding concepts of models. In the module clear links are made between theory and practice, and ideas of new brand communications will be stimulated throughout the sessions.

This module will introduce you to business functions and structures. It will then go on to address issues of management and leadership within business settings.

This module provides you with an opportunity to produce media according to client needs and plan its distribution. You will explore the tensions between user engagement, creativity, professional and commercial issues in multiplatform production. You will also learn to understand the different requirements of preparing media for different platforms, and manage multi-platform distribution of media across channels.

This module enables you to understand and analyse experiential marketing as a concept, including how brands and consumers interact and the mechanisms for co-creation, experience and connection.

This module focuses on practical knowledge in digital marketing, covering website development, email marketing, online advertising, web analytics, SEO, social media management, and online video. It equips students with skills to engage in digital marketing solutions.

This module allows you to appreciate and simulate the fundamentals of strategy formation and planning in the marketing context, helping you to achieve or sustain competitive advantage.

This module aims to develop your knowledge and practical skills in retailing and services marketing. You will learn to evaluate the changing retail environment, appraise retail supply chains, and develop skills for services marketing through retail operations.

This module provides you with the skills and knowledge to succeed in the graduate employment market.

To provide students with an extended period of work experience at an approved partner that will complement their programme of study at LJMU. This will give students the opportunity to develop professional skills relevant to their programme of study as well as the attitude and behaviours necessary for employment in a diverse and changing environment. This extended placement forms a key part of a sandwich degree. All placements need to be assessed and approved prior to commencement in line with LJMU Placement Learning Code of Practice. The Code of Practice requires students to conduct themselves in a professional and responsible manner during the placement - failure to do so may lead to the placement being terminated prematurely. Placements are normally for one calendar year on a full-time basis. Split placements or shorter durations may be permissible. There is an expectation that a minimum of 1200hrs will be spent in the workplace.

This module explores the relevance of consumer decision making in marketing. You will learn to use consumer psychology to make strategic marketing decisions.

As the world continues to increase trade across and between countries, and the major economies become more integrated, it is essential for you to have an appreciation of the role you are likely to play within this environment. In this module you will use frameworks from previous learning and apply these to a global context, enabling you to understand the main challenges international marketers face in the international markets.

In addition to acquiring subject knowledge, this module works on building transferable skills, namely by enabling you to transform raw data into useful information that is priceless for marketing managers in decision making in the workplace.

This modules enables you to develop an understanding of the key theory surrounding digital campaign planning. You will learn to critically appraise the key roles that digital channels can play within an overall campaign and to evaluate how digital tactics can be integrated into a traditional integrated marketing campaign.

This module enables you to apply a range of theoretical concepts to practical marketing issues in industry.

This module explores strategic marketing communication theories and their practical application in developing integrated marketing communication plans. Students apply these theories by creating a real-world integrated marketing communication campaign.