BSc (Hons) Business with Digital Marketing
- Entry year:
- 2026/27
- Start date:
- September
- Study mode:
- Full-time
- Campus:
- Mount Pleasant
- UCAS Code:
- NN15
Available in Clearing for 2026 entry
Visit our Clearing hub: You can call one of our helpful and friendly Clearing advisors on 0808 5 564 565 or complete our online application form.
Why study this course with LJMU?
- Prepares students for multiple business roles through the use of business simulation tools and live projects
- Gain technical business marketing skills through practical application of business theory
- 100% of students surveyed said the teaching staff on our business courses were good at explaining things (National Student Survey 2025)
- Option to undertake a one-year work placement
- Study abroad opportunities in China, the USA and across Europe during your second year of study
- Winner! Business School of the Year, Educate North Awards 2025
- Winner! Business School of the Year, Times Higher Education Awards 2025
About your course
The BSc (Hons) Business with Digital Marketing at Liverpool John Moores University offers a blend of a high quality business degree combined with cutting-edge marketing modules.
This programme is part of the 'Business with' suite, which allows students to transfer to a different specialism, such Finance, International Business Management or Media Communications, at the end of their first year of study.
Another advantage of this degree is the optional sandwich year in which you spend 48 weeks on a paid work placement in the UK or overseas. This will enable you to put into practice many of the concepts and techniques developed in years one and two as well as developing your personal skills and enhancing your CV.
Students who complete the placement year in the School's more established degrees tend to experience a significant improvement in their academic performance and many go on to gain first class honours degrees, often returning to work for their placement company after graduation.
Liverpool Business School has partnerships with business schools at universities and colleges across Europe, in the USA and in China. Students on this programme are able to spend a semester in their second year at a partner university abroad as part of their studies. Students can also choose to spend an additional year of study at one of our partner universities between the second and third years. All study abroad opportunities are in English. There are also many supported opportunities for activities at partner universities during summer vacations and Liverpool Business School provides places on language skills courses.
Live Consultancy Project
Through LJMU's Liverpool Business Clinic, students have a unique opportunity to work on real client briefs with local organisations putting academic theory into real world practice. This live consultancy projects is an optional module to a traditional final-year dissertation.
Advance Entry
This programme accepts applications from students who want to transfer their credits from another institution and join us as advanced entry into Level 5 or Level 6.
Course modules
What you will study on this degree
This course is currently undergoing its scheduled programme review, which may impact the advertised modules. Programme review is a standard part of the University’s approach to quality assurance and enhancement, enabling us to ensure that our courses remain up to date and maintain their high standard and relevancy.
Once the review is completed, this course website page will be updated to reflect any approved changes to the advertised course. These approved changes will also be communicated to those who apply for the course to ensure they wish to proceed with their application.
Further guidance on modules
Modules are designated core or optional in accordance with professional body requirements, as applicable, and LJMU’s Academic Framework Regulations. Whilst you are required to study core modules, optional modules provide you with an element of choice. Their availability may vary and will be subject to meeting minimum student numbers.
Where changes to modules are necessary these will be communicated as appropriate.
Core modules
Academic Skills and Digital Literacy
20 credits
20 credits
Introduces students to aspects of career management and the skills necessary to be effective learners at university, applying academic and digital skills in their academic study.
Foundation of Marketing
20 credits
20 credits
Understand the underlying principles of marketing, including the range of specific marketing activities and their influence on organisations.
Economics
20 credits
20 credits
Introduces students to economic ideas and their relevance to business decisions.
Accounting and Finance
20 credits
20 credits
Provides students with an understanding of essential finance and accounting terminology and methods to enable them to perform effectively and efficiently within their future workplace. Using practical examples, students will gain confidence to be able to financial modelling skills using Excel.
Global Business Management
20 credits
20 credits
Provides the essential frameworks to understand current issues in global business and management and their impact on companies and society.
Media Communications
20 credits
20 credits
Introduces, defines, places and provides practical applications of the communication and media management functions in organisations
Core modules
Media Production Management
20 credits
20 credits
Provides students with an opportunity to produce media according to client needs and then plan its distribution.
Business Research
10 credits
10 credits
You will develop a detailed understanding of the design and process of research in business and management.
Practical Digital Marketing Skills
20 credits
20 credits
You will develop a practical understanding of the key areas of digital marketing, including current digital marketing tools and website development.
The Digital Consumer
20 credits
20 credits
Aims to enable students to understand the behaviour and buying process of the digital consumer in order to make strategic decisions within business to consumer markets.
Employability Skills
20 credits
20 credits
This module provides you with the skills and knowledge to succeed in the graduate employment market.
Optional modules
Modern Language for Business
10 credits
10 credits
Develop a very basic competence in reading, writing, listening and speaking a modern foreign language as well as develop an understanding of basic foreign language grammar.
Study Semester Abroad - Business with
60 credits
60 credits
This module will provide you the opportunity to spend a semester of study at an approved overseas partner that will replace one semester of your LJMU programme at level 5.
Study Year Abroad - Business with
120 credits
120 credits
This module will provide you the opportunity to spend an additional year of study at an approved overseas partner that will complement your programme at LJMU.
Sandwich Year - Business with
120 credits
120 credits
This module will provide you with an extended period of work experience at an approved partner that will complement your programme of study at LJMU. This will give you the opportunity to develop professional skills relevant to your programme of study as well as the attitude and behaviours necessary for employment in a diverse and changing environment.
Core modules
Sustainable Futures
20 credits
20 credits
Recognise and critically evaluate the global challenges we face and the role of business and organisations in addressing them.
Global Marketing
20 credits
20 credits
Analyse the leading issues in global marketing.
Digital Marketing
20 credits
20 credits
Develop an understanding of the key theory surrounding digital campaign planning.
Business Consultancy
20 credits
20 credits
Develop an understanding of business problems and issues and provide students with the opportunity to apply key academic theories and models in the development of a solution that meets the client's needs. In addition students will reflect on their personal development and consider next steps post-graduation.
Integrated Marketing Communications
20 credits
20 credits
Analyses a range of strategic marketing communication theory and, from this, understand how to develop an integrated marketing communications plan.
Your Learning Experience
Excellent facilities and learning resources
We adopt an active blended learning approach, meaning you will experience a combination of face-to-face and online learning during your time at LJMU. This enables you to experience a rich and diverse learning experience and engage fully with your studies. Our approach ensures that you can easily access support from your personal tutor, either by meeting them on-campus or via a video call to suit your needs.
Teaching is delivered via lectures, workshops and seminars to discuss ideas and issues more informally.
Work-related Learning
In level 5, you can decide whether to undertake a paid 48-week work placement in the UK or overseas.
Placements give you experience of what it's like to work in industry as well as giving you a chance to put your learning into practice, develop personal skills and enhance your employability.
Students who complete the placement year often experience an improvement in their academic performance and many go on to gain first class honours degrees, often returning to work for their placement company after graduation.
Liverpool Business School's Placement Support Unit will help you find suitable vacancies and support you during the application process and whilst on placement.
Students from Liverpool Business School have completed placements with organisations as diverse as the NHS, Liverpool Football Club, Bentley and Airbus.
Dedicated personal tutor, plus study skills support
The Liverpool Business School is a supportive environment in which to study and the 'student-centred approach' of your tutors will ensure that you are given the support and guidance you need. You will be assigned a personal tutor. They will set up one-to-one tutorials with you to discuss a piece of coursework or to work with you on your personal development plan.
Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework.
We understand that students perform differently depending on the type of assessment they are given and so a range of assessment methods are used on the programme. These include written assignments (essays/reports, individual/group), exams (closed book), practical assessments, individual and group presentations, portfolios, reflective logs and a dissertation. There could be up to three assessments per module, for example a presentation, report and exam.
Written feedback is provided within 15 working days of submission, but you can also get face-to-face feedback from your tutor. We believe that constructive feedback is vital in helping you identify your strengths as well as the areas where you may need to develop further.
Where you will study
The School is based in the Redmonds Building, in the heart of the bustling Mount Pleasant Campus and Liverpool's growing Knowledge Quarter. The building is home to high quality lecture theatres and seminar rooms, social spaces, a café and a roof terrace with far reaching views of the cityscape and Welsh hills. It is only a short walk from LJMU's Mount Pleasant Campus Library, which contains all the resources you will require for your studies, and is open seven days a week.
Career paths
The Business School has a great reputation for helping graduates secure professional employment.
Liverpool Business School has historically had an excellent employment record with graduates securing graduate-level positions with leading employers in public and private sectors. These include Everton Football Club, Kellogg company, Santander and Deloitte.
The first year of study provides you with a solid foundation of business knowledge before leading to more marketing focused modules providing you with the options to work in a variety of business or marketing roles.
Student Futures - Careers, Employability and Enterprise Service
A wide range of opportunities and support is available to you, within and beyond your course, to ensure our students experience a transformation in their career trajectory. Every undergraduate curriculum includes Future Focus during Level 4, an e-learning resource and workshop designed to help you to develop your talents, passion and purpose.
Every student has access to Careers Zone 24/7, LJMU's suite of online Apps, resources and jobs board via the LJMU Student Futures website.
Tuition fees and funding
Fees
Tuition fees for home students beginning their studies in September 2026 will be £9,790 for the 2026/27 academic year, subject to Parliamentary approval.
In England and Wales, tuition fees for home undergraduate students are set in accordance with the Government’s regulated fee cap. The Government has confirmed that this cap will be £9,790 for 2026/27 and £10,050 for 2027/28, in both cases subject to Parliamentary approval.
The Government has also indicated that from the 2028/29 academic year onwards, the fee cap may be adjusted annually in line with inflation. As a result, tuition fees in future years may increase in line with inflation. We will provide confirmation of any changes as early as possible in advance of each academic year.
The university reserves the right to increase tuition fees in accordance with any changes to the maximum allowable fees set by the UK Parliament.
The fees quoted above cover registration, tuition, supervision, assessment and examinations as well as library membership and student IT support with access to printed, multimedia and digital resources including programme-appropriate software and on campus Wi-Fi.
Financial Support
The University offers a range of scholarships to support students through their studies. You'll find all the information you need on our specialist funding pages, including details of the Student Support Fund and other activities to support with the cost of living.
Additional Costs
In addition to fees, students should also keep in mind the cost of:
- Accommodation
- Travel costs including those for placements, visas and travel for studying abroad and field trips unless paid for by LJMU
- Stationery, IT equipment, professional body membership and graduation gown hire
Applying via Clearing
Minimum UCAS points required:
For the latest entry requirements, complete our Clearing Application Form or call our Clearing hotline on 0808 5 564 565.
You can find out a wealth of useful information and support with the Clearing process on our Clearing webpages.
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