Daniel Hsu joined Liverpool John Moores University in 2022 as Lecturer in Digital Marketing & Analytics within Liverpool Business School. He brings a blend of academic rigour and industry expertise in digital marketing and technology. He holds both a BSc and an MBA from the National Taipei University of Technology in Taiwan, where he was awarded an overseas exchange scholarship to the Institute of Technology Sligo, now known as Atlantic Technological University, in Ireland. Continuing his academic success, Daniel completed an MSc with Distinction at Ulster University in Northern Ireland, where he received the Santander Scholarship and the Pure Running Award, recognising his top performance in Digitising Marketing. Before moving into academia, Daniel worked in the 3D printing industry and held roles as a Digital Marketing Communications Specialist for EU and US markets and later as a Product-Marketing Project Manager. In these capacities, he led multiple product launches introducing both consumer and industrial-grade 3D printers to global markets. His efforts ensured successful product debuts at major international trade shows, such as CES, RAPID, TCT, and Formnext.
Languages
English
Chinese (Mandarin)
Degrees
Liverpool John Moores University, United Kingdom, PG Cert Academic Practice
Ulster University, United Kingdom, MSc Marketing
National Taipei University of Technology, Taiwan, MBA Services & Technology Management
National Taipei University of Technology, Taiwan, BSc Computer Science & Information Engineering
Certifications
2024, Advance HE, Fellow of the Higher Education Academy (FHEA)
2024, SEDA LTA, Fellow of the Staff and Educational Development Association (FSEDA)
2024, Advance HE, Professional Development Course for External Examiners
2023, Semrush Academy, Digital Marketing: Hands-on Experience Course
2023, HubSpot Academy, Marketing Software Course
Academic appointments
Lecturer in Digital Marketing & Analytics, Liverpool Business School, Liverpool John Moores University, 2022 - present
Casual Lecturer, Department of Management, Leadership and Marketing, Ulster University, 2020 - 2022
