Dr Ioanna Yfantidou

Dataset

Yfantidou I. 2024. Eye tracking data for website design of Ecotourism related SMEs DOI Publisher Url

Yfantidou I. 2024. Eye tracking data for website design of Ecotourism related SMEs DOI Publisher Url Public Url

Poster

Palace M, von Wagner C, Srivastava M, Smith J, Santos Barea C, Stoffel S, Yfantidou I, Rowley S, Tripathi R. 2024. Developing Multimodal Data-driven Art-inspired Bowel Cancer Screening Promotion Images: An International Pilot Study North West Cancer Research Symposium 2024 Author Url Public Url

Conference publication

Yfantidou I, Skandali D. 2024. Breast cancer screening advertisements: What element is more persuasive? 22nd International Conference on Research in Advertising Conference Proceedings, 22nd International Conference on Research in Advertising, ICORIA Author Url Publisher Url Public Url

Yfantidou I. 2023. An evaluation of the websites of sustainable tourism websites. An eye tracking experiment 11th International Conference on Contemporary Marketing Issues Conference Proceedings, 11th International Conference on Contemporary Marketing Issues :150-160 Publisher Url Public Url

Yfantidou I, Scaife R. 2023. Why Did The Home-Based Business Model Flourish On Instagram During The COVID-19 Lockdown In The UK? International Conference of Contemporary Marketing Issues, ICCMI Public Url

Yfantidou I, Riskos K, Tsourvakas G. 2022. Can Eye Trackers and EEG Be Used by Small-Medium Marketing and Advertising Agencies? A Qualitative Study Springer Proceedings in Business and Economics, :164-170 DOI Publisher Url Public Url

Yfantidou I, Grncarov M. 2021. Influencer Marketing in the Make-up Industry Springer Proceedings in Business and Economics, :1-15 DOI Publisher Url

Tsourvakas G, Georgakarakou C, Riskos K, Yfantidou I. 2019. The impact of green agricultural product packaging features on consumers’ reactions and buying behaviors: An eye-tracking exploratory study 7th International Conference on Contemporary Marketing Issues Conference Proceedings ICCMI 2019, 7th International Conference of Contemporary Marketing Issues :105-119 Author Url Publisher Url Public Url

Yfantidou I, Tsourvakas G. Advertising message strategy analysis for award winning digital ads International Conference of Research in Advertising

Yfantidou I, Hatzithomas L, Tsourvakas G. International green advertising practices: A longitudinal study of Clio award winning advertisements International Conference of Contemporary Marketing

Palace M, Santos Barea C, Yfantidou I, Wagner C. Developing Multimodal Data-Driven Art-Inspired Cancer-Screening Promotion Messages (Oral Presentation) The Asian Conference on Psychology & the Behavioral Sciences (ACP2024)

Journal article

Georgiadis K, Kalaganis FP, Riskos K, Matta E, Oikonomou VP, Yfantidou I, Chantziaras D, Pantouvakis K, Nikolopoulos S, Laskaris NA, Kompatsiaris I. 2023. NeuMa - the absolute Neuromarketing dataset en route to an holistic understanding of consumer behaviour Scientific Data, 10 DOI Author Url Publisher Url Public Url

Mohammed A, Goodman W, Yfantidou I. 2022. The impact of airlines’ policies during COVID-19 on travellers’ repurchase intentions: the case of Aegean Airlines International Journal of Tourism Policy, 12 :133-159 DOI Publisher Url Public Url

Georgakarakou C, Riskos K, Tsourvakas G, Yfantidou I. 2020. What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural products International Journal of Technology Marketing, 14 DOI Publisher Url Public Url

Yfantidou I, Riskos K, Tsourvakas G. 2018. Advertising message strategy analysis for award-winning digital ads International Journal of Technology Marketing, 12 DOI Publisher Url Public Url

Tsourvakas G, Yfantidou I. 2018. Corporate social responsibility influences employee engagement Social Responsibility Journal, 14 :123-137 DOI Publisher Url Public Url

Yfantidou I. Consumer Attitude Towards Cause-related Advertising: An Eye-tracking Experiment 12th International Conference on Contemporary Marketing Issues Conference Proceedings, Author Url Public Url

Chapters

Yfantidou I, Grncarov M. 2021. Influencer Marketing in the Make-up Industry Martínez-López F, Lopez D. :1-15 Springer Cham 9783030765194 DOI Publisher Url Public Url

Professional activities

Research Grants Awarded:

CANCER RESEARCH UK, Developing multimodal data-driven art-inspired bowel cancer-screening promotion messages, Grant value (£): 87,118.51, Duration of research project: 12. 2023

Hellenic Foundation for Research and Innovation, Development of novel neuromarketing data-driven breast cancer screening promotion messages, Grant value (£): 139,960, Duration of research project: 24. 2023

Hellenic Foundation for Research and Innovation, Enhancing user interactivity of tourism SMEs’ websites as a means to successfully promote ecotourism, Grant value (£): 95,276, Duration of research project: 24. 2020

European Regional Development Fund of the European Union and Greek National Funds through the Operational Program Competitiveness, Entrepreneurship and Innovation, A multimodal system for the evaluation of advertisements’, Grant value (£): 665,010, Duration of research project: 36. 2020

eCOST, Rethinking packaging for circular and sustainable food supply chains of the future, Grant value (£): 5,800,000, Duration of research project: 36. 2019

European Union (European Social Fund – ESF) through the Operational Program ‘Human Resources Development, Education and Lifelong Learning 2014–2020, Green entrepreneurship as a means to support Greek economy amid financial crisis. Usability testing of green products’ packaging with a view to create an environmental online marketing business model, Grant value (£): 56,350, Duration of research project: 24. 2018