Jimmy Haughey
Liverpool Business School
Faculty of Business and Law
Email: J.Haughey@ljmu.ac.uk
Telephone: 0151 231 8699
Books (authored)
Haughey J, Kotler P, Keller K, Fisher C, Lovell A, Valero-Silva N, Wheelen TL, Hunger JD, Hoffman AN, Bamford CE, Beardwell J, Thompson A, Ciccarelli SK, White JN, Sloman J, Garratt D, Guest J, Jones E, Armstrong G. 2019. Strategic Branding : Self Branding to support long-term wider personal impact : ISBN 978-1-787-26869-2 Haughey J. Pearson. Blackwells Liverpool 9781787268692 Publisher Url
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