Image of Jimmy Haughey

Jimmy Haughey

Liverpool Business School

Faculty of Business and Law

Books (authored)

Haughey J, Kotler P, Keller K, Fisher C, Lovell A, Valero-Silva N, Wheelen TL, Hunger JD, Hoffman AN, Bamford CE, Beardwell J, Thompson A, Ciccarelli SK, White JN, Sloman J, Garratt D, Guest J, Jones E, Armstrong G. 2019. Strategic Branding : Self Branding to support long-term wider personal impact : ISBN 978-1-787-26869-2 Haughey J. Pearson. Blackwells Liverpool 9781787268692 Publisher Url

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